Promo Tip #27

For a high perceived value on your next gift bag, be sure to choose one bulky item and one heavy item.  It will look and feel like more.

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Why Use Promotional Products? billboard

Why Use Promotional Products?

Today’s Promotional Products are a whole lot more than what most of us grew up with.

For one thing, back then (meaning from the mid-1800’s and up until not too long ago) most logo-imprinted merchandise was referred to as “Advertising Specialties,” and was limited to household or personal staples--- the wooden yardstick from the corner hardware store; the bottle opener that had your druggist’s phone number in case of emergencies; or the annual calendar emblazoned with the local funeral home’s info (counting the days?).

You probably remember those items strategically placed around the house while growing up, waiting to be used. That’s one of the strengths of the medium--- endurance. Put your message on a quality item and chances are it will be appreciated for years to come. You may have even “inherited” some of these items from loved ones.

The other strength of promotional products is --- the message--- which is two-fold. The first message is what it means to the recipient when you actually give them the product. Invariably they offer up a sincere “thank you” (which is ironic, since you are actually thanking them for their time, effort or business). The other message is the actual imprint--- from a simple logo for name reinforcement to a complete sales message or contact information, that’s what the medium is all about.

Today, the Promotional Products industry has grown to offer just about any kind of product for any kind of application you can think of. New, high-tech manufacturing and imprinting technologies have opened up a wide range of choices to match your promotion and communication needs.

That’s where LogoBranders comes in. We’re dedicated to keeping up with this ever-changing industry. With thousands of product suppliers offering literally hundreds of thousands of products, assisting you in making the right choice takes a company with experience, resources and a clear understanding of your needs.

Use this web site as a tool to help you get started, but remember that our philosophy is built around personal one-on-one service. Our Branding Specialists are there to assist, either by phone, email or in person--- your office or ours--- to make your choice easier, appropriate for your needs, and within your budget.