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Fishy Case Study

It's been too long since I've posted a case study, and when I saw Amanda's office filled with fish-themed items, I jumped at the chance to feature this cool new project.  One of Amanda's customers, Rehab First, had a great way to turn the oil spill disaster into something positive and fun for their recipients.  There have been so many businesses and lives affected by this tragedy, so it is certainly nice to be able to share something to make us smile!

Here is the AMAZING project!

And here is the  case study, in Amanda's own words:

Problem: Customer A takes a group of doctors down to the beach every year for a weekend of Deep Sea Fishing. Their trip was obviously not an option this year because of the oil spill. The customer still wanted to do something for the doctors to show their appreciation, but only needed a small quantity of gifts. The minimum on everything except for the coolers (25 pieces) was 12 pieces.
 
Solution: The customer will be personally delivering these cool fish coolers! Each cooler (imprinted with their logo) has an Angelfish pasta strainer, an angelfish oven mitt, 2 (imprinted) can holders, a ceramic angelfish dip bowl with a spreading knife, and a  shark bottle opener. Each will also have an imprinted card with our customers logo that reads, “Due to the strain of the oil spill, we’ll have to catch up with you next year”!
 

Each of these coolers was wrapped with cello wrap and tied with a giant blue bow to be delivered.

Now THAT'S catchy!!! Way to go, Amanda!

22 comment(s)

    • Kevin
    • Wednesday, July 28 2010

    This is a terrific idea! I really like the idea of turning the Gulf disaster into something positive. Great work Amanda - what an original concept!

    • Jason
    • Wednesday, July 28 2010

    what a fantastic way to briefly take peoples minds off the Gulf spill with some really cool stuff with an optimistic message to all involved. I love the angelfish cooking mitt :-)

    • Mary
    • Wednesday, July 28 2010

    I'm sure that the doctors were disappointed when their fishing trip was cancelled but they must have smiled when they received this gift. What a fun and unique idea!

    • Alyson
    • Wednesday, July 28 2010

    Wow!!! What a creative idea. Way to go, Amanda!!

    • Alyson
    • Wednesday, July 28 2010

    Wow!!! What a creative idea. Way to go, Amanda!!

    • Chris
    • Wednesday, July 28 2010

    That is a great idea! I think BP should purchase millions of them and distribute them to all of the families affected by the spill.

    • Mike
    • Wednesday, July 28 2010

    Really clever. I wish I had the imagination to dream up such great items. Things like this will be long remembered by each recipient. No doubt this is making the best of a bad situation.

    • Brian
    • Wednesday, July 28 2010

    Awesome idea! Very interesting way to keep a long term theme going for a long time customer.

    • kathy
    • Wednesday, July 28 2010

    Hey Amanda, love love love this, you might want to present to The Waters to see if they would want to use as gifts when people inquire about living there... Love the idea!

    • Brooks
    • Wednesday, July 28 2010

    Great idea! Way to turn a negative into a positive. Amanda had her thinking cap on! Nice job.

    • Danny
    • Wednesday, July 28 2010

    A very thoughtful and imaginative gesture during such a sad situation. Well done.

    • Dean
    • Wednesday, July 28 2010

    this is a great idea... I am sure that the Doctors appreciated the fact that the company was still able to do something for them regardless of the oil spill and reminding them that there is always next year. Great Idea!!

    • La Saundra
    • Wednesday, July 28 2010

    Amanda this is a great ideal. I like the way you took the cancelled fishing trip and put in into something memorable for them.

    • Summer
    • Wednesday, July 28 2010

    What a great idea!!

    • Lalo
    • Wednesday, July 28 2010

    Great Creativity. You made you customer a more valuable and memorable supplier. It is not always how much you spend on a client but how you spend on them.

    • Tonya
    • Wednesday, July 28 2010

    Cute...Cute...Cute....I love it!!!! Such a good idea Amanda. Good job!

    • Ann
    • Wednesday, July 28 2010

    What a GREAT marketing idea Amanda! Not only does it let your customers know they are still important to you,BUT it reminds us all that this disaster has impacted ALL of us in some way or another. As it implies, there is alway

    • Ann
    • Wednesday, July 28 2010

    (oops! didn't capture my complete thought).......there is always next year!

    • Susan
    • Thursday, July 29 2010

    This is a classic example of "when life hands you lemons, make lemonade." Great idea. I hope our association continues for many years - we need your creativity and passion.

    • Nick
    • Thursday, July 29 2010

    Very creative!!! A great way to turn a negative into a positive!!

    • Lindsay
    • Thursday, July 29 2010

    That's an awesome idea! Very creative and thoughtful! It's great to see you trying to help our neighbors! Nice job Amanda!!

    • Kirk
    • Friday, July 30 2010

    In today's tough business climate, it's important to maintain your customer base while you are prospecting for net new. This is a fine example of doing just that. Keep up the good work Amanda.