Promo Tip # 33

Think personalization!               Even inexpensive insulated can coolers can become special with a recipient's name printed on it. 

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Artwork Specifications

Branding your logo and message on the products you distribute to your target market is what makes it all worthwhile.  The information on this page will assist you in getting it right. Call us with your questions at 334-277-1144 and we will be happy to help you.

LogoBranders takes pride in our imprinting quality and ability to vividly produce your design on any of our products.  To accomplish this we pay particular attention to the quality of artwork we receive.
The following specifications detail our requirements in providing you exceptional imprinting of your logo.  

Artwork not meeting these standards may incur additional costs and time. It is important to remember that LogoBranders represents many diverse manufacturers, and thousands of products, and thus there can be wide variations in exact specifications.  

Imprinting, color separation, halftone and embroidery specifications may vary from manufacturer to manufacturer, and from product to product.  

When you place your order, a trained Branding Specialist will work with you or your designated graphic artist to review all appropriate requirements and any additional costs.
In general, here are the major industry specifications:
Digital Art:
For best results, we prefer VECTOR ART created in Adobe Illustrator.  Vector images are created in a drawing program and consist of shapes based on mathematics.  

These graphics contain clear, smooth lines that retain their sharpness and proportions when edited.  

When submitting your vector art, we accept the following:
• Media: Zip disks or CD.
• E mail: Please forward your art files to your Branding Specialist 
Important Note: A scanned image (e.g. .jpg, .gif, .bmp, .tiff, .psd, .pdf) or art created in a photo/paint program is not vector art.  In addition, placing, linking, embedding, or copying these images into a drawing program does not convert them into vector art and will not meet our art requirements.
Mechanical Art:
Mechanical art is camera-ready and is the size to be printed; is crisp black and white; requires no touch-up.
Art Charges:
To assist you with achieving the best possible imprint, we will consult with you in defining your project, and completing your artwork at the lowest cost approach.
The charge for typesetting services can vary.  Please contact your Branding Specialist for more information.  Minimum requirements for fonts are 12 pt. and 1 pt. for lines.  Some fonts may have to be larger.
Accepted Programs and Formats:
For best results, please submit VECTOR ART.
Preferred Program:
Adobe Illustrator - All versions.  Convert text to outlines.

Accepted Program:
Corel Draw - 11.0.  Export files as .ai   Convert text to curves.
Freehand - 10.0.   Save as editable .eps   Convert text to paths.

Multiple Color Designs:
For best results, artwork must be pre-approved by Logobranders for printability.  Digital art must be vector art. Mechanical art must be provided as a black and white composite, with colors indicated.
Color Separations & Halftones:
• Ink imprinting. Colors must be separated by at least 1⁄2" to allow for color movement.  Please note that some color movement will still occur.  Multi-color imprinting is not available on some products.
• Foil Imprinting.  Colors must be separated by at least 1⁄4" to allow for color movement.  Please note that some color movement will still occur.  Designs with tighter registration must be pre-approved.
• Halftones (Photos or Photographic Images):
For best results, artwork consisting of halftones must be pre-approved by LogoBranders.  Such designs must be printed at 30 lines per inch at a 45 degree angle, with tint percentages not lower than 20% nor greater than 60%.

For actual pre-production proofs, charges will be assessed, plus applicable plate & art charges.  Email or paper proofs are available for all orders.